Scale Ad Spend Without Watching Your Margin Disappear.
Any agency can spend more and show you a bigger ROAS screenshot. The number that matters is what's left after the ad bill, the COGS and the discounts — and that's the number we optimise for.
Request a Strategy SessionNo cost. 15 minutes. We'll review your store and ad account before we speak.
$48.74M
Revenue generated in 7 years
900%
Average return on ad spend
$5.41M
Ad spend managed
Campaigns across 3 continents · You work directly with us, never an account manager
Revenue Is Up. So Why Isn't There More Money In The Bank?
The problems we hear most often from store owners doing real volume.
Measure It. Feed It. Keep It.
Three things decide whether paid media makes you money. Most stores are missing at least one.
We fix what you're measuring
Before we touch budget, we make the numbers trustworthy — server-side tracking, clean conversion events, and blended reporting. You can't scale profitably against a metric that's lying to you.
We feed the algorithm creative
Targeting is largely automated now. Creative volume is the lever that still moves. We ship new angles continuously so performance doesn't collapse the moment an ad fatigues.
We make the second order happen
Most stores lose money on the first purchase and never collect the second. Email, SMS and post-purchase flows turn one-time buyers into the margin that funds your growth.
The Whole System, Not Just Ads.
Meta & Google campaigns
Prospecting, retargeting, Shopping and Performance Max — structured so each is measured on what it actually contributes, not on credit it steals from elsewhere.
Creative production
Static, UGC-style and video angles produced on a schedule. New concepts tested continuously so you're never one fatigued ad away from a bad month.
Tracking that survives iOS
Server-side tracking and clean event setup so the platform learns from real conversions and your reporting reflects reality.
Feed & catalogue optimisation
Titles, attributes and product sets tuned so Shopping and catalogue ads surface the right products to the right buyer.
Email & SMS flows
Abandoned cart, browse abandonment, post-purchase and winback. The revenue that costs you nothing to acquire twice.
Reporting on profit, not ROAS
Blended acquisition cost, contribution margin and repeat rate. The numbers you'd actually use to decide whether to spend more.
We're Not Right For Every Store.
Worth being straight about it now rather than fifteen minutes in.
This works if
✓You're already doing consistent monthly revenue, not launching next week.
✓Your margins leave room to pay for a customer and still profit.
✓You can keep stock available if volume goes up.
✓You're willing to invest in creative, not just budget.
Not yet if
—The store hasn't proven it can sell organically yet.
—Margins are thin enough that paid traffic can't ever pay for itself.
—You need profitability in week one.
—You want spend scaled aggressively regardless of what it costs to acquire.
See What Our Clients Have To Say.
Don't take our word for it.
The Things Store Owners Ask Us.
What ROAS should we expect?
Anyone who answers that before seeing your margins is guessing. The right target depends on what a customer is worth to you over time and what's left after COGS. We'd rather work out your actual break-even number on the call than promise you a multiple.
Our ads worked, then stopped. Why?
Usually creative fatigue. The audience hasn't changed — they've just seen the ad too many times. It's the most common reason performance falls off a cliff, and the fix is a production process rather than a new targeting idea.
Do we have to produce the creative?
No. We work from your product, existing content and customer reviews to build new angles. If you have UGC or founder footage it helps, but nothing stalls waiting on you.
Meta says one number, Shopify says another. Who's right?
Neither, on their own. Platforms over-report because they claim credit for sales that would have happened anyway. We set up server-side tracking and report on blended numbers, so you're making decisions on what the business actually earned.
Will you just scale spend to make the numbers look good?
That's the easiest way to make a report look impressive and a business worse. We scale when the contribution margin supports it, and we'll tell you when it doesn't.
What does it cost?
It depends on catalogue size, channels and how much needs rebuilding. We'll give you a straight number on the call — and if we don't think it's worth it for you yet, we'll say that instead.
Let's Look At Your Numbers.
Fifteen minutes. We'll have reviewed your store, your ad account and your tracking before we speak, so it's a conversation about your business — not a pitch about us.
Request a Strategy SessionNo cost, no obligation. If it's not a fit, we'll tell you on the call.